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Six Questions About Your Customer Intelligence
What do we mean by intelligence? The opposite of intelligence is stupidity and another word for stupid is ignorant and another word for ignorant is uninformed. Therefore, the opposite of intelligence...
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Building Customer Intelligence
Step One- CIM CIM (Customer Information Management) is the first step when transforming to a Consumer-centric Enterprise. The basic steps that make any company reach its awareness stage are creating...
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Are Your Customers Trying To Talk To You?
“Okay boys it’s the first day of school!” One of my all time favorite movies is the 1977 film Close Encounters of the Third Kind. At the end of the movie, scientists are trying to communicate with the...
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Terrific HBR Blog Network Post on Company that gets Customer Intelligence Right
This is a post well worth reading in the Harvard Business Review blog:...
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Customer Intelligence Blog: 2012 in review!
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog and we’d love to share it with you here! Thanks for reading and for making 2012 a great year; all the best for a...
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Is Anyone Out There Listening?
As readers of this blog will note, we’ve often proselytized about how the new world of customer intelligence is all about building and maintaining a two-way street between you and your customers –...
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PNT Marketing Services Has Partnered with Spartan Race
PNT Marketing has joined forces with Spartan Race, the world’s leading obstacle racing series, to enhance Spartan Race’s customer acquisition, retention, and segmentation strategies. PNT will focus on...
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Predictive Analytics Help Businesses Go Beyond Trial and Error
A recent blogpost by Barbara Thau on Forbes (http://onforb.es/YFHSsl) posits that predictive analytics can help retailers avoid a J.C. Penney-style meltdown by moving beyond costly (and potentially...
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Big Muscles, Big Data
I ran into my neighbor, Dan, the other morning on the train platform into NYC. Dan is the editor of a men’s magazine and he’s embarked on a 60-day “insanity” fitness regimen to give his readers insight...
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Predictive Analytics: The Flynn Effect for Business?
In 2007, Professor James R. Flynn of the University of Otago in New Zealand made a shocking discovery: as a society, we are getting smarter – IQ test scores and overall intelligence have been trending...
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